Direct mail remains increasingly relevant despite digital’s domination
Direct mail remains one of the top opportunities for luxury brands to engage consumers and drive them in-store, online or to branded social media outlets.
View ArticleNew bill looks to save U.S. Postal Service from going broke
Seeking to avoid postal Armageddon, a bill has been conceived to help marketers to stay on schedule with their direct mail efforts. However, should this or a similar bill not get passed, the...
View ArticleBrahmin chooses New York muses for holiday 2011 catalog
Leather goods manufacturer Brahmin chose real New York residents for its Holiday 2011 Style Guide, aiming to effectively capture the essence of the brand in every day life.
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