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Direct mail remains increasingly relevant despite digital’s domination

 Bergdorf Goodman Fall 2011 catalogDirect mail remains one of the top opportunities for luxury brands to engage consumers and drive them in-store, online or to branded social media outlets.As the...

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New bill looks to save U.S. Postal Service from going broke

Bergdorf Goodman Fall 2011 catalogSeeking to avoid postal Armageddon, a new Congressional bill called the 21st Century Postal Service Act of 2011 has been conceived to help marketers to stay on...

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Brahmin chooses New York muses for holiday 2011 catalog

Brahmin 2011 Holiday Gift GuideLeather goods manufacturer Brahmin chose real New York residents for its Holiday 2011 Style Guide, aiming to effectively capture the essence of the brand in every day...

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Direct mail remains increasingly relevant despite digital’s domination

Direct mail remains one of the top opportunities for luxury brands to engage consumers and drive them in-store, online or to branded social media outlets.

View Article

New bill looks to save U.S. Postal Service from going broke

Seeking to avoid postal Armageddon, a bill has been conceived to help marketers to stay on schedule with their direct mail efforts. However, should this or a similar bill not get passed, the...

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Brahmin chooses New York muses for holiday 2011 catalog

Leather goods manufacturer Brahmin chose real New York residents for its Holiday 2011 Style Guide, aiming to effectively capture the essence of the brand in every day life.

View Article
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